The biggest obstacle to implementing the Metaverse is limited user knowledge, German XR companies say.
The study “XR in Germany 2022” by the TH Cologne will be published in October. It follows a similar study from last year that the school presented just days before Facebook’s rebranding and realignment to the Metaverse in October 2021. This year’s research therefore focuses more on the metaverse.
Total have themselves 130 of a total of 1613 German XR companies participated in the survey, almost as many as last year. The data was collected in June 2022 through an online survey. The client is the media network NRW.
“The high relevance of the metaverse coupled with the relative uncertainty of its form poses challenges for actors in their planning,” said managing director Sandra Winterberg. “With the study, we want to create a database for companies in the industry to support them in their strategic decisions.”
The following poll results are part of a pre-evaluation. The full investigation will follow in October.
These are the most commonly cited metaverse hurdles
According to the research, 81 percent of German XR companies find the greatest metaverse potential in the B2C market. Only 19 percent think B2B is more important.
According to the companies, the biggest obstacle to the implementation of the metaverse is the limited knowledge of the users (59 percent). Other major concerns are that the metaverse could consist of a large number of isolated individual worlds (43 percent) and unclear business models (38 percent), insufficient hardware performance (37 percent), insufficient transmission speeds (36 percent), or the unclear definition of the metaverse term (36 percent).
“Currently, most users – even in the corporate sector – don’t know what this metaverse actually is. It will. More relevant in the long run is whether we’re here too closed systems get, or the different worlds accessible to each other to be. This will be central not only for users, but also for the development of the industry,” says Prof. Christian Zabel.
Virtual reality more relevant than augmented reality
When asked whether a few central providers will dominate in the future or whether decentralized supply will predominate, the companies answer as follows: while more than a third (34 percent) assume that a few providers will have the upper hand, a group of about the same size (35 percent) the chance that the metaverse will be designed decentrally, for example via Web3 technologies.
As for the metaverse key technologies virtual reality (80 percent), mixed reality (70 percent), augmented reality (68 percent), 5G (58 percent), artificial intelligence (49 percent) and open standards such as OpenXR (47 percent) are mentioned.
70 percent of companies rate the overall relevance of the metaverse to their own company as high or very high. The majority (52 percent) already see themselves largely or fully prepared for the challenges of the Metaverse. After all, a quarter of XR companies have already developed a strategy for the metaverse or conducted smaller tests on it.