The new studio album, Will Of The People, is the first number one album with NFT integration and tops the UK chart. The album is also available as a “digital pressing”. A collaboration with Label Warner Music UK and the digital collections platform Serenade made it possible. Fans worldwide could purchase an NFT of the new album here. In addition to a special cover, this also contained music files in high-resolution FLAC format for download.
The collection, which is limited to 1,000 pieces, is now sold out on Serenade, but is also available through the NFT marketplace OpenSea. With this, Muse continues the digital trend in the music business. With the release of the album, in addition to counting streaming data, NFT purchases are now being considered for chart placement.