NBA opening official store in Australia this month, including a surprise visit from Jamal Murray

In great news for basketball fans in Australia, the NBA is making it easier to get your hands on the latest gear, with multiple NBA stores opening around Australia.

In collaboration with Fanatics, the NBA today announced a multi-year partnership to open the first brick-and-mortar NBA Stores in Australia, with the first location in the Emporium in Melbourne opening in August, with a second flagship store to open in Sydney later this year.

“The first brick-and-mortar NBA Stores in Australia reflect our continued commitment to engaging fans
in Australia, who are among the most passionate in the world,” NBA Asia Vice President, Global Merchandising Lesley Rulloda said.

“We recognize the appetite for all things NBA in Australia, and our collaboration with Fanatics and Lids will help us meet the growing demand for NBA and WNBA team-branded products by offering expansive physical retail spaces for fans to come together and celebrate their shared love of the game.”

On Tuesday, August 16, Denver Nuggets guard Jamal Murray will be making a surprise visit to the Melbourne store to interact with fans.

Jamal Murray (Denver Nuggets)

Both NBA stores will feature a wide range of NBA and WNBA merchandise and memorabilia, making it easy for fans to get their favorite players’ jerseys, including all of the Aussies in the league.

The NBA Australia stores will stock apparel, jerseys, headwear, sporting goods and collectibles from brands including Nike, Mitchell & Ness, New Era and Wilson.

NBA Store Melbourne

The flagship stores, operated by retail giant Lids, will also offer advanced on-site customization services for fans to personalize jerseys and hats, a signature feature available at Lids retail locations

“Lids is thrilled to collaborate with the NBA to bring its first NBA flagship stores to Australia,” he said
Lids President Brittan Maughan.

“Australia is one of the strongest international markets for the NBA and has a pedigree of producing great players. Both stores will offer the widest variety of NBA products for fans, who will also be able to individualize their products through custom embroidery on their purchases.”

NBA Store Melbourne

The stores will also feature several interactive experiences from NBA 2K booths, NBA player height matchups, as well as showcasing works from local artists.

NBA fans in Australia can continue to shop online at NBAStore.com.au – the official online NBA Store in Australia operated by Fanatics – for NBA products featuring all 30 NBA teams.

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