Just scanning the list of creatives collaborating with Pinterest for the festival, we can tell it’s going to be an all-star lineup – who each seem just as excited. In particular, Glasgow-based designer Gabriella Marcella who designed a mural for the Pinterest pier sees it as a long-overdue opportunity to get out of her comfort zone and dust off those pre-pandemic social skills. “It’s only over the past months I’ve been able to get out and about; meeting creatives that I would otherwise never encounter in Glasgow, ”she tells It’s Nice That. “I’d forgotten how much I enjoy it, and how essential it is for our creative development.” Moreover, artist Frankie Zombie, who will be leading a trainer customization workshop, sees it as a brilliant opportunity for collaboration. “Having the opportunity to engage with artists of so many different mediums and learning their backgrounds, lifestyle, origins is such a blessing for me.”
The experience has three interactive creative spaces. Firstly, step into the Pinterest Predicts Parlor for an unexpected, ‘where did you get that’ look inspired by the Pinterest Predicts trends of 2022. Makeup artist Wendy Asumadu, hairstylist Naeemah Lafond, and nail artist Lili Creuk, to name just a few, will offer everything from mermaid waves to ocean-inspired ‘nailscapes’ (made entirely of fake nails!). If you’ve been eyeing a bejewelled ponytail or even a fine line tattoo, this is your chance to be daring — and do it in style. Next, you can immerse yourself in the Idea Pins Studio where you can join creators for exclusive workshops. Ever wondered what color your aura is, or what trainers would look like if you designed them yourself? This is your chance to find out.
If all this was not enough, you can finish up your day with something that goes hand in hand with Pinterest: shopping. The Gifting Gallery is the perfect opportunity to show someone you know them. Gifting is one of the top reasons people shop on Pinterest – nine out of ten people use it for gift-giving ideas. Whether you love your pet or your partner more there’s something for everyone. This sense of thoughtful gifting is something Pinterest holds core to its ethos, and to reflect this, it’s giving attendees the opportunity to enter a draw to win a souvenir for someone back home. While Pinterest has always sought to give its users a creative digital experience, its lineup at the Cannes Lions festival is bringing this community-focused, insightful online presence into the real world.