At a time when Google is deploying artificial intelligence functionalities across all of its SEO and advertising services, Dékuple, a data marketing expert, announces that the combination of its SEO, Google Ads, Google Analytics and CRO/UX expertise of the merged entities Activis and AWE, associated with the Marketing Engineering department, is now placed under the banner of Dékuple Search Marketing. A unique brand that thus enables advertisers to offer “a global data-driven search offering that meets the business challenges of companies,” according to a press release. In fact, the company’s offer is based on 5 pillars: the coordination of expertise (SEO, SEA, Social Ads, etc.); control of all levers and channels (sites, Google Ads, LinkedIn Ads, etc.); in-depth knowledge of target audiences (personas, user journeys, etc.); real-time performance monitoring (dashboard); tailor-made tools and technologies at the service of processes. Although Dékuple Search Marketing has been designated a “Google Partner Premier”, the offering offers clients such as CAMIF (development of e-commerce sales); Galeries Lafayette Haussmann (drive-to-store traffic); Waterair (BtoC lead generation); Allianz Trade (BtoB lead generation via SEO and Google Ads internationally).