Buy Armani perfume in self checkout, sell NFT on Instagram, metaverse as a transformational catalyst
from Florian Treiss on November 23, 2022 in News
the World Cup in Qatar is increasingly becoming a matter of attitude. And even if none of the 32 participating countries boycott the tournament, at least one indirectly involved party is now taking the necessary steps: Rewe prematurely terminates cooperation with the DFB, which has decided against FIFA in the affair surrounding the ban on FIFA . The One Love captaincy has put up enough resistance. CEO Lionel Souque says: “We stand for diversity – and football is also diversity. We live this attitude and we defend this attitude – even against possible opposition Sports Court CAS in favor of the association.
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Digital commerce is experiencing a huge boom ‒ Hardly any household can do without online shopping these days; be it something small like gourmet licorice or something big like a car. But how can companies take advantage of the rise of digital commerce and take their online business to the next level? Read more about the success stories of John Lewis, Emma – The Sleep Company, Lakrids by Bülow, Cazoo.
How a Stationary Fashion Retailer Scores with the Human Factor: An Interview with Marc Ramelow
“What we’re building is a stage and it needs to be put to good use,” said Marc Ramelow. Since 1996, he has headed Gustav Ramelow KG’s business, which operates a total of five fashion houses in small northern German towns such as Elmshorn and Stendal. Marc Ramelow was a guest at our third trade talk on Zoom and shared his recipes for success in physical retail.
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Buy Armani perfume in self checkout, Christmas lights on Kudamm
The cosmetic giant L’Oreal tested in a pop-up store of his brand Armani beauty in Düsseldorf the self-checkout solution Pay-free by VR Payment and BMS Consulting. Customers can try fragrances and different cosmetic products there and just buy casually. To do this, they pass their shopping bag through a scanning unit, which automatically registers the products using their RFID (Radio Frequency Identification) labels. The presented RFID tags Avery Dennison for removal. The shop on Königsallee is open until November 27. According to Payfree, the project is the first successful deployment of a mobile checkout in the beauty industry.
is christmas lights in times of energy crisis still contemporary? In Berlin, the answer is certainly “yes”: in Berlin’s famous Kudamm shopping street, the traditional lighting was switched on on Tuesday evening. Tens of thousands of lamps now shine there and in its extension, the Tauentzienstraße, which leads to KaDeWe. The lighting cost about 600,000 euros this year, according to AG City, an association of shops on Kudamm and the surrounding area.
NFT sales on Instagram, Metaverse as a transformational impulse
Buying one could be soon NFTs On Instagram as easy as buying physical products. That’s the goal of an update to Instagram that will soon allow creators to create digital collectibles on the platform and sell them to their followers. In the future, Instagram users will be able to purchase such NFTs directly in the social networking app by paying with a credit card or with cryptocurrencies. The new NFT feature could be a welcome boost for Instagram parent Meta, who has lofty Metaverse aspirations and also earns commissions on NFT sales on Instagram, according to Vogue. A date for a wide rollout of the NFT feature has not yet been set, but pilot projects are already underway with select makers.
Even if the hype other way around meanwhile it has leveled off a bit, so the metaverse discussion can have some meaningful discussion Retail transformation impulse says Ludwig Voll, partner and expert for retail companies at EY-Parthenon. “Retail companies need to ask themselves: am I still relevant when everything is physically gone?” 65 percent of those surveyed in the EY-Parthenon performance ranking recently indicated that online shopping is now the most fun for them. According to Ludwig Voll, this is not good news for stationary retailers. According to the expert, what is essential for the future of retail is not how technology develops, but how customer behavior develops. “We are already seeing more and more that customers only come into contact with companies that are relevant to them and offer added value,” says Ludwig Voll.
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Study on the Attitude-Behavior-Gap, eBay with a CO2 account, little shopping spirit at Christmas
durability despite the consequences of the conflict in Ukraine (inflation and refusal to buy) has lost little importance among consumers. According to a study by the DHBW Heilbronn op Attitude-behaviour gap. 50.8 percent agree or agree with “I am willing to give up wealth for sustainable consumption” and 41.6 percent agree or agree with “I am willing to change the place of purchase because of the supply of sustainable articles”. The authors Nele Berg, prof.dr. Carsten Kortum, prof.dr. In reality, Stephan Rüschen and Julia Schumacher see many sustainability skeptics (31.0 percent) and sustainability deniers (40.1 percent) in their data. Therefore, the authors provide 10 recommendations for action to further intensify sustainability among consumers and show examples of how these bv T. have already been implemented. A free white paper on the study can be downloaded here.
eBay Germany introduces “My Carbon Account”, which provides users with information about the carbon footprint of their own purchases and the eBay community. The new service also provides insight into the emissions that could potentially be avoided by buying used items instead of new products. In addition, the possibility of compensating for the resulting CO2 emissions is discussed in close cooperation with the partner South Pole expanded to many other new and additional used products from the online marketplace. The calculation model is constantly being further developed by the continuous input of more extensive and scientific emission data.
View special offers, compare prices, shop more consciously: Inflation and rising living costs are changing the shopping behavior of online shoppers in Germany. Just before Black Friday and the start of the Christmas business two-thirds (69 percent) say they are currently thinking more carefully about what they actually need. Almost the same number (64 percent) pay more attention to promotions and discount promotions, according to research by Bitkom. A study by Bonial among users of the KaufDA app paints a similar picture: in total, more than a third want to spend less at Christmas than last year. Savings are mainly made on gifts: 38 percent say they want to spend less on them this year.
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