Immerse yourself in the digital world with NFC chip and NFT and help develop the next gin
The Austrian startup “Ashburner’s Premium GIN” produces fine gin liqueurs in Vienna. Now a limited edition of 999 bottles is released in the new Edition Acerola. This not only convinces in terms of taste, but also with innovative digital functions: with the gin bottle you also receive an NFT. This digital twin in the blockchain enables buyers to participate interactively in business decisions and enjoy exclusive community benefits. In addition, the bottle is secured with an NFC-enabled chip and verifies the authenticity of the product.
ASBURNERS Premium Gin
Ashburners GmbH was founded in 2021 during the lockdown as a “crazy idea”. Today, the small Austrian company, led by founder Wolfgang Aschenbrenner, produces a range of gin-based specialties. These are characterized by the quality of regional cultivation, painstaking handcraft in the small batch process, triple distillation and a variety of flavors that is second to none. The range now includes gin liqueurs of the following varieties: Earl Grey, Raspberry, Rose, Violet, Praline, Gingerbread, Mint, Apple, Lavender, Cherry and Chilli.
NFT becomes NFGin
NFTs (non-fungible tokens) are inherently immutable, unique, and tamper-resistant. These attributes are transferred to the physical bottle using an embedded encrypted NFC chip. When a buyer holds their smartphone against the label on the bottle, the authenticity check opens, as well as more accurate product information for greater transparency.
“NFC chips on high-value spirits for product verification are state-of-the-art. But a world first is that we put a lot of interactive goodies in the chip. From voting rights for new flavors to tickets for exclusive tastings that only the holders of the NFTs are invited.” – Klaus-Michael PETER, Chief Gin Officer
What Gin lost on the Blockchain
“With this special edition we want to thank our community and actively involve it in our company. With this digital innovation we not only offer our customers more transparency and security, but also exclusive benefits. Every owner of an Ashburner’s NFT gin liqueur gets a vote to choose the next flavors.” – Wolfgang Aschenbrenner, CEO
In addition, this exclusive fan base receives benefits such as discounts on products, participation in promotions or sweepstakes, invitations to events, exclusive access to merchandise and more participation rights in production decisions. All these functions are automatically opened when you hold a smartphone against the label. The technical implementation was carried out by the experts of VariusSystems GmbH, a global player in the blockchain sector. The Austrian system developer developed some of the most successful NFT Phygital projects in the world.
“Ashburner’s limited GIN Acerola Edition is a good example that Crypto and NFTs should not be immediately thrown into scams or Ponzi schemes. With this product, we see a perfect use case of possibilities for which blockchain technology has actually been developed.” – Michael Dorner, CEO Variussystems GmbH
Winter acerola nut
The acerola cherry lives up to its name: translated “beautiful and useful”, its appearance resembles a cherry, but surpasses the real one with its many vitamins. Due to its highly concentrated vitamin C content, the fruit is especially valued in winter as a prevention against colds. It is also known as an acid additive to enhance the inherent aroma of other ingredients. It not only enhances the regional botanicals of Ashburner’s Premium Gin, but also complements this composition with a fresh, sour note that is subtly reminiscent of apples. This flavor is a new edition of the “Apotheker-Ginliqueur”, originally developed for Medikamio GmbH & Co KG.
Pre-order and give away flavor this Christmas
The presale of the limited edition will start on November 23 for all existing customers and newsletter subscribers. Regular sales will start on November 25, just in time for Christmas. Presented in an elegant gift box, the NFGin is ideal to delight anyone with a penchant for technology and good taste. All pre-orders also include a little stylish extra as a surprise. The price for the strictly limited edition is 111 euros per bottle.
That was just the beginning
The winter variety Acerola is the first flavor of the planned blockchain gin line. All other flavors are determined by voting by the NFGin community. The rule is, collecting is worth it, as owners of multiple NFT gin varieties unlock additional or enhanced perks.
Sustainability is important to us
Although acerola is a tropical plant, it was important to us to buy it in organic quality. All other ingredients such as the botanicals are from regional cultivation. The gin is made by hand in Vienna, which is also responsible for the limited edition. We also opted for the most environmentally friendly variant for our digital twin and stored the NFTs on the energy-efficient Polygon platform.
Presentation of the limited edition “Acerola”
Block & GIN Tasting!
Presentation of the limited edition Ashburner’s Premium GIN “Acerola” as part of the “Block & GIN” event.
We talk about what the non-fungible GIN is all about and explain how the NFT can help shape the future of gin. Since the Acerola is strictly limited to 999 bottles and the official start of sales is on November 25. there will be a free tasting of the most successful varieties “Earl Gray” and “Lavender” to date. (While supplies last!)
Date: November 23, 2022, 6:30 PM – 8:00 PM
Place: weXelerate, On the ground floor, opposite El Gaucho
Praterstrasse 1, 1020 Vienna, Austria
Ashburner’s Premium GIN – limited Acerola Edition Order now!
Mr. Wolfgang Aschenbrenner
Telephone: +43 (0)676 846 518 839
Original content from: ASHBUNNERS GMBH, broadcast by news aktuell