Nic Galway, Senior VP Creative Direction at Adidas Originals: “As a brand, Adidas has always been committed to exploring and pushing the boundaries of creativity. Web3 offers our designers and collaborators a new way to present our brand in augmented and virtual worlds and to redefine. Creatively, we are very proud that this virtual collection not only represents a historic first for Adidas, but also represents the idea of wearable clothing that can transcend time and space and a community that is alive and diverse.”