A 3D configurator at KTM as a step to the metaverse, a tourism video that went viral and deep learning in the field of accident prevention – all these projects, along with many others, were presented today at the Media Futures Summit at the FH Oberösterreich at the Hagenberg campus presented. The event is organized by the Digital Media course, with the Oberösterreichische Nachrichten as a media partner. This year the focus was on the subject of media and mobility.
“We want to present and discuss mobility in its different forms,” says course leader Andreas Stöckl.
Various projects are currently being worked on in collaboration with the Road Safety Supervisory Board. For example, drone recordings and their automated evaluation should enable an assessment of the risk of wildlife accidents, or an evaluation of reports of leisure and sports accidents to lead to recommendations for safety measures.
A panel discussion highlighted how the media is dealing with mobile use of content. While the nature of media consumption is changing, it was agreed that high-quality content relevant to people is still crucial. Another important topic was people’s media skills. “Not every resource on the Internet is equally valuable and not every piece of information is truly fact-based,” said Barbara Eidenberger, head of OÖN’s online division. It is all the more important to convey the value of media in the digital world.