Opportunities for the gaming and events industry
According to Jonas, the potential of the virtual world cannot be overlooked. The development of the Metaverse is similar to the new era that ushered in the Gameboy a few decades ago. Although much more is possible in the metaverse than just gaming, Jonas sees great opportunities for brands in this area in particular. VR gaming is also interesting for its community, which can follow it via livestream – a reason for Jonas to spend even more time in the Metaverse in the future.
Another sector that has a lot of potential in the Metaverse is the events industry. According to Jonas, events in the virtual world could become a real alternative and are much more interesting than zoom events, which do not allow free movement in space. It is also possible to plan a multi-room event without disturbing the conversations of the attendees next door, as can be the case in the non-digital world. A virtual Pink Floyd concert showed the creator what events in the Metaverse might look like:
The Pink Floyd concert showed me impressively which way things can go in, for example, the events industry. The fact that potentially anyone can participate in such events through Metaverse is an absolute game changer. Not only that I like the inclusive idea behind it, because buying the VR consumables will be much less complicated than buying the limited tickets. Events could be completely redesigned if people could participate from home, both in scope and concept.
The Metaversum also offers exciting opportunities for the film industry, such as subscriptions to cinema films that can be viewed with VR glasses. The creator, on the other hand, is critical of sports and shopping in the metaverse. These are activities that personally work better for him physically.
“If you can, be there from the start!”
We asked Jonas where in the metaverse he saw ads. The creator explains that he saw advertisements for new games or upcoming events, especially in the main menu of Oculus 2 – but only a single advertising poster in the metaverse itself. So it is high time for marketers to use the virtual worlds wisely and not lose sight of the needs of the users. According to the creator, the offers in the Metaverse are mainly aimed at direct sales – for example through branding or customer acquisition.
Nevertheless, the Metaverse already offers users and brands plenty of exciting possibilities. The number of design options is endless. In just a decade, the metaverse could reach more than a billion people, Metas Angie Gifford suspects. Jonas also believes in the potential of the Metaverse and advises brands to become part of the virtual world as soon as possible:
As the Metaverse takes root and the technology behind it evolves (and it will), a myriad of new doors will open for most industries. So for brands it should be: be there from the start if you can!
Want more insight into the Metaverse? At the Digital Bash – Main Event can you join October 12 at the Millerntor Stadium in Hamburg Experience an expert panel on the topic of the Metaverse live. Apply now!